A few ideas about AI writing tools change how founders approach it.
After burning out trying to do everything myself, I went all-in on AI. Some experiments were a disaster, but others were life-changing. I'm opening up my playbook to show you what worked, what didn't, and how to build your own AI-powered personal OS.
The Counterintuitive Truth
In AI writing tools, the best practitioners often do less, not more.
The lesson: simplicity beats complexity every time. It sounds simple. It's incredibly hard to execute.
Why Most Approaches Fail
Many common approaches to AI writing tools are flawed at the root.
The root cause is usually one of three things:
Copying what big companies do without understanding why they do it. What works for Google doesn't work for a 10-person startup.
Over-engineering the solution when a simple approach would work better. I've seen teams spend six months building something that could have been done in two weeks.
Ignoring the human element. Technology is the easy part. Getting people to actually use it is where the real challenge lives.
What I've Learned From 26 Companies
A few patterns in AI writing tools come up again and again.
The founders who handle AI writing tools well understand that you need to move fast and break things.
The Numbers Don't Lie
Investing early in AI writing tools can be the difference between raising your next round and running out of runway.
One of my portfolio companies went from struggling to profitable in under a year after they finally got serious about this. The founder told me later that they wished they'd started sooner.
This connects to broader themes around AI personal assistant, AI writing tools, AI email that I've been thinking about a lot lately.
Wrapping Up
I've shared a lot here, and I know it can feel overwhelming. But you don't need to get AI writing tools right on day one. You just need to get started and keep improving.
Founders who do well at AI writing tools tend to share one trait: they're relentlessly practical. They don't chase perfection. They chase progress.
That's the mindset I'd encourage you to adopt. Start where you are. Use what you have. Do what you can. And keep pushing forward.
As always, I'm rooting for you.
Frequently Asked Questions
Q:What experience informs this perspective?
This perspective comes from over a decade of building companies in Silicon Valley, two successful exits (RemoteTeam to Gusto, MovieLaLa to Gfycat), and investing in 234 startups including Anthropic, OpenAI, and Scale AI. I write about what I've lived.
Q:How can I apply this thinking to my own situation?
Start by identifying the core principle behind the opinion, not the specific example. Then ask yourself: does this principle apply to my context? If yes, test it in a small, low-risk way before going all in.
Q:What's the most common pushback you get on this?
People often push back by citing exceptions or edge cases. And they're usually right that exceptions exist. But building a strategy around exceptions rather than patterns is a losing game for most founders.