Sahin Boydas
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Why I Believe Usage-Based Pricing Works for Software

I'm sharing my thoughts on the top AI APIs for computer vision this year and how they can be used in real SaaS products, from tagging images automatically to analyzing video in real time.

2024-03-265 min read536 words

I'm sharing my thoughts on the top AI APIs for computer vision this year and how they can be used in real SaaS products, from tagging images automatically to analyzing video in real time.

The Reality Nobody Talks About

A lot of the advice on usage-based pricing rests on assumptions that made sense five years ago. The world has moved on.

The first thing to understand is that you need to move fast and break things. I've seen this play out across dozens of companies. The pattern is unmistakable.

Many teams spend months on the wrong path before realizing that customer feedback is the only metric that matters. Once they make the switch, everything changes.

The Counterintuitive Truth

In usage-based pricing, the best practitioners often do less, not more.

The lesson: you need to move fast and break things. It sounds simple. It's incredibly hard to execute.

The AI Angle

Any discussion of usage-based pricing in 2026 has to include AI. As someone who's invested in Anthropic, OpenAI, Scale AI, and Hugging Face, I have a front-row seat to how AI is transforming this space.

The short version: AI makes good practitioners better and bad practitioners worse. It's an amplifier, not a replacement.

Some teams use AI to get far more out of usage-based pricing. Others spend heavily on AI that solves the wrong problem. The difference comes down to understanding what you're actually trying to achieve.

This connects to broader themes around cloud AI services, AI infrastructure costs, AI pricing models that I've been thinking about a lot lately.

Wrapping Up

I've shared a lot here, and I know it can feel overwhelming. But you don't need to get usage-based pricing right on day one. You just need to get started and keep improving.

Founders who do well at usage-based pricing tend to share one trait: they're relentlessly practical. They don't chase perfection. They chase progress.

That's the mindset I'd encourage you to adopt. Start where you are. Use what you have. Do what you can. And keep pushing forward.

As always, I'm rooting for you.

FAQ

Frequently Asked Questions

Q:What experience informs this perspective?

This perspective comes from over a decade of building companies in Silicon Valley, two successful exits (RemoteTeam to Gusto, MovieLaLa to Gfycat), and investing in 234 startups including Anthropic, OpenAI, and Scale AI. I write about what I've lived.

Q:What's the most common pushback you get on this?

People often push back by citing exceptions or edge cases. And they're usually right that exceptions exist. But building a strategy around exceptions rather than patterns is a losing game for most founders.

Q:How can I apply this thinking to my own situation?

Start by identifying the core principle behind the opinion, not the specific example. Then ask yourself: does this principle apply to my context? If yes, test it in a small, low-risk way before going all in.

Q:Do all experts agree with this view?

No, and that's fine. The best ideas in business are often contrarian. I share my perspective based on my experience and data, but I encourage you to seek out opposing viewpoints and form your own conclusions.

Written by

Sahin Boydas

Serial entrepreneur, #1 angel investor, author of Becoming Top 1%

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